Using LinkedIn to search for a new job, but no one is viewing your profile?
Here are 5 tips on building a LinkedIn profile that gets viewed.
“It’s
not who you know. It’s who knows you.” This is the reality in today’s
employment market says Richard Feller, Ph.D., President of the National Career
Development Association. I recently attended the National Resume Writers’
Association conference in Chicago and a common theme among the group was the newest
trends on leveraging social media to help our clients land interviews. LinkedIn
was of particular interest as it has proven to be a gateway to being
discovered. Harvard Business
Review wrote an article back in 2012 that highlights the growing trend of
recruiters and hiring managers are relying heavily on the Internet to research
candidates for employment. Multiple studies show convincingly that more than
75% of employers actively research candidates online. “Millennials recognize
LinkedIn is one of the best online tools to help jump start their professional
careers,” says Razor Suleman, founder and chairman of Achievers. “We’ve been amazed to see how the use of LinkedIn has increased by 700%
percent over the last two years.”
1.
Include a photo of
yourself.
Smile and appear approachable. Refrain from using logos or a photo of you and
someone else.
2.
Be sure your headline
pops.
Perhaps the most important section on your profile, your headline must spark
interest and attract people to click through from search listings. Ex. “Top-Performing
General Manager; 11 years experience at the forefront of global
operations for the hospitality
industry”. You only have 120 characters
with which to make a good impression.
3.
Take advantage of
LinkedIn Skills.
You are allowed up to 50 and they show up in search engines, so select those
that will appeal to the people you are trying to reach.
4.
Upload your current
resume as a PDF file.
Before doing so, be sure that it is competitive illustrating what you have contributed
to your employers and what you bring to the table. Think WIFT (What’s in it For
Them?) Them being prospective employers and how will they benefit by
considering you?
5.
Your Summary and
Experience sections should not contain data that you cut and paste from your
resume.
This is your opportunity to expand on your offerings with a more personable
approach. Don’t go overboard however, and discuss your personal issues or other
“stuff” that the world, let alone prospective employers, does not need to know.
Sally Calloway, Career Coach, Social Media
Strategist, Speaker
702.573.2362
Other
sources: http://www.forbes.com/sites/jacquelynsmith/2012/04/03/what-employers-need-to-know-about-the-class-of-2012/