Sally Calloway a.k.a Coach Sally is a certified professional career coach and expert resume writer who has helped thousands land their dream jobs through customized and effective programs. Her varied roles including professional speaker and emerging best-selling author together with her vast experience make her suitable to hold the title of Las Vegas Resident Expert Career Coach.
Wednesday, September 25, 2013
5 tips on building a LinkedIn profile that gets viewed.
Using LinkedIn to
search for a new job, but no one is viewing your profile?
Here are 5 tips on
building a LinkedIn profile that gets viewed.
not who you know. It’s who knows you.” This is the reality in today’s
employment market says Richard Feller, Ph.D., President of the National Career
Development Association. I recently attended the National Resume Writers’
Association conference in Chicago and a common theme among the group was the newest
trends on leveraging social media to help our clients land interviews. LinkedIn
was of particular interest as it has proven to be a gateway to being
discovered. Harvard Business
Review wrote an article back in 2012 that highlights the growing trend of
recruiters and hiring managers are relying heavily on the Internet to research
candidates for employment. Multiple studies show convincingly that more than
75% of employers actively research candidates online. “Millennials recognize
LinkedIn is one of the best online tools to help jump start their professional
careers,” says Razor Suleman, founder and chairman of Achievers. “We’ve been amazed to see how the use of LinkedIn has increased by 700%
percent over the last two years.”
My fellow NRWA members and I had the pleasure
of hearing Dean R. DeLisle of Forward Progress speak about building the ultimate LinkedIn profile. Through
our combined experience and proven strategies I share with you these important
1.Include a photo of
Smile and appear approachable. Refrain from using logos or a photo of you and
2.Be sure your headline
Perhaps the most important section on your profile, your headline must spark
interest and attract people to click through from search listings. Ex. “Top-Performing
General Manager; 11 years experience attheforefront ofglobal
operationsfor the hospitality
industry”.You only have 120 characters
with which to make a good impression.
3.Take advantage of
You are allowed up to 50 and they show up in search engines, so select those
that will appeal to the people you are trying to reach.
4.Upload your current
resume as a PDF file.
Before doing so, be sure that it is competitive illustrating what you have contributed
to your employers and what you bring to the table. Think WIFT (What’s in it For
Them?) Them being prospective employers and how will they benefit by
5.Your Summary and
Experience sections should not contain data that you cut and paste from your
This is your opportunity to expand on your offerings with a more personable
approach. Don’t go overboard however, and discuss your personal issues or other
“stuff” that the world, let alone prospective employers, does not need to know.
more career development tips and strategies feel free to visit my website or
contact me directly.
Sally Calloway, Career Coach, Social Media